Effective date: 14.10.2025

Privacy Policy

Last updated: October 14, 2025

Grada operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the Services). Grada is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we handle your personal information.

Personal Information We Collect or Process

Personal information means data that identifies or can reasonably be linked to you. It does not include anonymous or de-identified data. Depending on how you interact with us and where you live, we may collect:

Contact details: name, address, billing/shipping info, phone, email
Financial details: credit/debit card info, payment method, transaction data
Account info: username, password, preferences, security questions
Purchase data: items viewed, carted, wishlisted, ordered, returned, exchanged
Communications: messages sent to us, e.g. support inquiries
Device data: IP address, browser type, operating system, connection data
Usage info: how and when you interact with the Services

Sources of Personal Information

We collect personal information from:

You directly (e.g. account creation, purchases, support)
Your device (e.g. cookies, browsing)
Service providers (e.g. payment processors, logistics partners)
Third-party partners (e.g. marketing tools, integrations)

How We Use Personal Information

We may use personal information to:

Process orders and payments
Operate your account
Ship products and manage returns
Personalise your shopping experience
Recommend related products
Send marketing emails or messages
Show you targeted ads on our site or others
Tailor promotions based on your past activity
Authenticate your account
Detect and prevent fraud or malicious activity
Keep your payment and data secure
Respond to questions and issues
Maintain your account relationship
Send account or order updates
Meet legal obligations
Respond to law enforcement requests
Investigate misuse of our services

How We Disclose Personal Information

We may disclose your personal information to Shopify, service providers, business or marketing partners, affiliates and internal business entities, when you authorise it, as required by law, or in business transfers like mergers or acquisitions.

Relationship with Shopify

Our store is hosted on Shopify. They process personal data to provide and improve the service, including analytics and marketing. Shopify may use your data in combination with data from other merchants. In those cases, Shopify is responsible for that processing. To learn more or manage your rights, visit the Shopify Consumer Privacy Policy and Privacy Portal:

https://privacy.shopify.com/en

Third-party links

Our Services may link to third-party websites. These sites are not under our control. We are not responsible for their content, privacy or security practices. Review their privacy terms separately.

Children's Data

Our Services are not intended for use by children. We do not knowingly collect personal information from anyone under the age of majority. If you believe a child has submitted data to us, please contact us to request deletion.

Security and Retention

We take reasonable steps to protect your personal information. However, no system is 100% secure. We retain personal information as long as needed to operate your account, complete orders, comply with laws, resolve disputes or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have rights over your personal information, including access, deletion, correction, portability and communication preferences. You can exercise these rights via the Services or by contacting us. We will not discriminate against you for exercising these rights.

Complaints

If you have concerns about how we handle your data, contact us using the details below. You may also have the right to contact your local data protection authority.

International Transfers

Your data may be stored or processed in countries outside your own. If you are in the EU or UK, we use legal mechanisms such as Standard Contractual Clauses to protect transferred data.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above. Any changes take effect when posted, unless otherwise required by law.